17 April 2019

6:00 pm to 8:00 pm


Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event Description

At its core, Customer Experience (CX) involves asking, “How do customers feel about my brand or product?” One way to deliver exceptional CX is through a product’s user experience (UX).  Service Design, which focuses on the end-to-end service experience encompasses UX and also makes up a part of a customer’s experience.

So what are the differences between all these disciplines, and when does marketing get involved?

At our panel, What’s the Difference between CX, UX, Service Design, and Marketing, our experts will explore:

  • Key differences between CX, Service Design, and UX and how they interrelate
  • CX, UX, and Service Design case studies
  • The role of design in all these disciplines
  • Pathways to careers in both CX, UX, and Service Design
  • What role marketing has to play when it comes to design
  • The implications of CX, Service Design, UX and marketing  in various industries and organisations


Tom Uhlhorn

Founder and Strategy Director of Tiny CX

Tom Uhlhorn is the founder and strategy director of Tiny CX, a Customer Experience consultancy that helps Australia's challenger brands use CX to attract and hold onto more market share using the power of CX. Tom is also authoring a book on CX, runs the Melbourne CX meetup group, and is leading his company in the development of a suite of CX tools and educational resources.

Amir Ansari

Head of User Experience at Transpire

Amir Ansari is the Head of User Experience at Transpire. With over 18 years’ experience in the field of design, both as a practitioner and manager, he has worked across the private and public sectors - mostly in the consulting space, managing UX researchers and designers.

Dates and fees


17 April 2019

6:00 pm ~ 8:00 pm



Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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