02 August 2018 | 6:00 pm to 8:00 pm
Event details

Through advancements in camera technology, digital platforms, and social media, video is increasingly becoming the content medium of choice.

 

Evidence of video’s rapid growth can be seen in the Upwork 2018 Skills index , where three of the top six skills most demanded are voice-over, subtitling, and art direction.

 

With the global video market expected to be worth US $75 billion in 2020, most social media platforms now have the capability to render and stream videos — cementing video’s position as the go-to content for brand engagement.

 

At our panel, Video Marketing for Growth, we’ll explore:

  • Why video is effective in sharing a brand’s story
  • The differences for video across platforms
  • Tips and tricks for shooting effective video
  • How to get started in video marketing
  • Case studies on growth
Presenters

Lenny Manor

Growth Marketing Strategist and Consultant

Lenny Manor is an instructor, mentor and consultant to startup teams aiming for growth, he’s worked with ASX listed businesses, International E-commerce startups, and Australian Small Businesses to give them the tools and knowledge they need to succeed. With a focus on Growth, Strategy and Digital he is the Lead Growth Marketing Instructor at Academy Xi and has been named one of the top 45 conversion rate optimisation specialists worldwide.

Danielle Pollock

GM at Milk It Academy

Danielle has spent 10+ years creating stories for brands like L’Oreal, realestate.com.au and Fiat Chrysler and Asahi Beverages in big ad agencies around town. Now, she helps brands create their own story with Milk It Academy, helping them develop the special skills they need to make their own mark on their industry.

With a keen interest in the heart and soul of the communication, Danielle is a big fan of bringing values and purpose into telling a story that makes the audience care!

Zac Hutchings

Co-Founder and Head of Concepts at Udeo

Since graduating from university with a degree in Film Production, I’ve been fascinated by the techniques and conventions of film writing and directing and how they can be translated into the world of marketing and media.
I love using my past experiences in social media marketing and video production to plan and create effective content strategies and, above all else, help others tell their story in a unique way.

Charlie Porter

CEO of Burninghouse

A lifelong love of cinema and visual art initially pulled Charlie toward film making, working in the Art departments of various Australian film and TV productions.

Travelling and settling in the Netherlands launched a period of self-starting, with a series of successful creative enterprises including a nightclub, magazine and events company. Advertising soon beckoned with a stint as an Art Director. The excitement of new technology and social media platforms, notably YouTube, coupled with a move back to Australia signalled new opportunities for creative communications and Burninghouse was born.

Burninghouse builds culture, brand and business with video & animation. As CEO, Charlie oversees the business and its output to ensure every Burninghouse project maintains both the high level of creativity and clarity of storytelling demanded by our clients.

Haley Johnson

Community and Partnerships at Pitchblak

With a background in PR and marketing, Haley has worked with small businesses and startups in the US, New Zealand, Indonesia, and Australia. A huge part of her roles over the years have been creating content like blogs and videos.
Pitchblak creates videos for education and lead generation on Facebook. Haley created the first video content Pitchblak produced until they were able to hire their first videographer. She now focuses on community, partnerships, and vlogs her adventures at Pitchblak.
Dates and fees
Thursday
02 August
6:00 pm to 8:00 pm

FREE
Location

Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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