16 August 2019

9:00 am to 1:00 pm

$150 AUD

The Executive Centre, Level 17 Fraser's Tower, Singapore

UX Research Series: Research Synthesis

User experience design (UXD) is the process of designing satisfaction by improving the customer’s experience when interacting with the product. Using a focused and deliberate Human Centred Design process, we design solutions that solve real problems in real life contexts for real people. 

Design research is a critical component of the process where we gain vital insight into the problem being solved.

Why conduct research? So we don’t build the wrong usable thing — Like a snow machine for an eskimo…

Fact: UX is not really UX without user research.

User research focuses on understanding;

  • User behaviours
  • User needs
  • User motivations

Have you ever wondered how good user research is conducted? Are you currently in a role where you need to conduct user research, and you’re not sure where to start? Do you manage a UX team and not quite sure how they conduct their user research?

Over 3 Workshops, you will learn from experts how to conduct good user research from the outset.

Gain the skills and tools to hustle ahead in your career.

This deep-dive workshop (the third in the series) will cover Research Synthesis specifically:

  • Understanding the need for synthesis
  • Post-it Affinity Mapping
  • Four-quadrant Empathy Mapping
  • Making I-statements
  • Identifying problem statements

This workshop is part of a 3-Part User Research Series. Previous workshops in this series cover: Research Planning and Conducting User Interviews.

These workshops are best completed in a series, but feel free to pick one or two depending on where you need the skills!

Note: to purchase all 3 workshops in the series with a 20% discount, please register here.

Dates and fees

16 August 2019

9:00 am ~ 1:00 pm

$150 AUD

Location

The Executive Centre,
Level 17 Fraser's Tower,
Singapore

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