UX Research Workshop 1: Research Planning
Deep Dive Workshop Series
19 July 2019
9:00 am to 1:00 pm
The Executive Centre, Level 17 Fraser's Tower, Singapore
UX Research Series: Research Planning
User experience design (UXD) is the process of designing satisfaction by improving the customer’s experience when interacting with the product. Using a focused and deliberate Human Centred Design process, we design solutions that solve real problems in real life contexts for real people.
Design research is a critical component of the process where we gain vital insight into the problem being solved.
Why conduct research? So we don’t build the wrong usable thing — Like a snow machine for an eskimo…
Fact: UX is not really UX without user research.
User research focuses on understanding;
- User behaviours
- User needs
- User motivations
Have you ever wondered how good user research is conducted? Are you currently in a role where you need to conduct user research, and you’re not sure where to start? Do you manage a UX team and not quite sure how they conduct their user research?
Over 3 Workshops, you will learn from experts how to conduct good user research from the outset.
Gain the skills and tools to hustle ahead in your career.
The first deep-dive workshop in this series will cover Research Planning; specifically:
- Identifying Research Areas
- Creating Hypotheses
- Familiarising with the range of Research Tools
- Identifying a suitable Research Process
This workshop is part of a 3-Part User Research Series. The following workshops will cover: Conducting User Interviews & Research Synthesis.
These workshops are best completed in a series, but feel free to pick one or two depending on where you need the skills!
Note: to purchase all 3 workshops in the series with a 20% discount, please register here.
Dates and fees
19 July 2019
9:00 am ~ 1:00 pm
The Executive Centre,
Level 17 Fraser's Tower,