23 January 2019

6:00 pm to 8:00 pm


Academy Xi, 48 Druitt Street, Sydney 2000

Event Details

“If today were the last day of my life, would I want to do what I am about to do today?” If the answer has been “no” for too many days in a row, I know I need to change something.”— Steve Jobs

With 2019 just having started, achieve your goals and reach your full potential in a career you love.

If you want to make an impact and do fulfilling work, a career in User Experience (UX) Design or Service Design could be for you. UX Design is an approach that delivers exceptional, intuitive, and seamless customer experiences.

Similarly, Service Design drives business value by improving inward and outward facing touch points to enhance the overall product or service experience.

Our Xi-cite sessions are short, snappy informative insights into our courses at Academy Xi.

Hear from our expert instructors as see how our courses have impacted our student alumni. See real work from real people on real clients. We’re keen to welcome you into our community and our home so you can get a sense of our vibe. We hope to inspire you to take the leap and make the change.

We’ll also have our expert team available to assist you with any questions or concerns on the night.

The agenda for the open day will be as follows:

Time Agenda Led By
6:00 – 6:15pm Welcome to Xi Ben Wong, CEO and Co-Founder of Academy Xi
6:15 – 6:45pm User Experience Design and Service Design student panel User Experience Design and Service Design panel
6:45 – 7:15pm User Experience Design and Service Design instructor presentations Kev Highdale, Experience Lead

Course instructors

7:15 – 7:30pm Q&A and Campus tour  Academy Xi team


Tobias Robinson

Service Designer at Westpac

Before Tobias found Service Design, he felt trapped in the slow pace of Architecture. Instead of staying in a job that failed to satisfy and bring him fulfilment, Tobias went out in search of a new field, industry, and career. He landed at Academy Xi and took both the part-time Service Design (SD) course and the full-time User Experience Design (UX) course.

The exposure of two different fields, the overlap of skills, and the insights of multiple instructors created the perfect storm of experience. This experience, led by a determined motivation to learn and dive into new industries, would lead Tobias down the path needed to meet the right employer. During the Service Design course, Tobias worked on a real-life project with Qantas. All of the students in the course focused on the service design of baggage handling: a project that was both complex and intensive, providing the perfect learning environment for deploying Service Design skills.

Since the course, Tobias landed a job as a Service Designer at Qantas and now works for Westpac.

Sarah Forde

Service Designer

Through her work in local communities in local governments in Australia, Sarah discovered User Experience Design (UX) and Service Design (SD). With a passion to learn more and expand her skills, Sarah eventually decided to do the Service Design course at Academy Xi. It was here that she realised there was a name for what she had been doing all along — interview research.

On a particular project, Sarah had to work on building an art classroom and the local government she worked for had a very linear approach to it. It wasn’t until Sarah spoke to the teachers and delved deeper, that she understood the importance of the art classroom. The students came up with a really cool idea: a blackboard in the yard so they could express their personal art, in conjunction with their classroom art.

Sarah uses this an example of human-centred design and viewing problems through a human-lens. This way of thinking is further emphasised in fields like Service Design, where the users and in this case the children, are placed at the heart of design.

Lurnea Simmons

User Experience Design Consultant

Coming from continuous improvement and management roles within the insurance industry, Lurnea made the transition into User Experience Design. After undertaking both UX and Service Design courses at Xi, Lurnea became a mentor which cemented her knowledge on Human-Centred Design. Lurnea is passionate about creating experiences that are memorable for all the right reasons. Her purpose is to cultivate exceptional leadership that engages teams and inspires them to discover their potential.

George Kordas

Director of Design and Innovation at Innovation Union

George Kordas is an experienced Service Design consultant with extensive knowledge in designing service within Aged Care, Disability and Community Care, Education, Finance, and Aviation. George has worked with organisations such as Telstra Health, Medibank, Qantas, Cengage Learning and more.

Dates and fees


23 January 2019

6:00 pm ~ 8:00 pm



Academy Xi,
48 Druitt Street,
Sydney 2000

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