08 August 2019

6:00 pm to 8:00 pm

Free

Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event Description

With over 1.4 billion people, it’s no doubt that China is one of the largest and fastest-growing markets in the world. According to IMF statistics, in 1980 China’s share of global GDP was at 2.2%. By 2016, China’s had exponentially risen to almost 18%.

Australia alone is home to more than 1.2 million people of Chinese ancestry or about 2% of the total population. 

When attempting to tap into the Chinese market, Australian businesses should not look pass Chinese streaming platforms and social media such as Weibo and TikTok. 

Chinese digital assets are an extremely powerful tool for businesses to network and promote their brand to Chinese audiences. So how do Aussie businesses crack the code to Chinese social media and reach this huge market?

At our presentation, Unlocking the Chinese Market through Social Media, we’ll explore:

  • What is the state of Chinese digital marketing and consumers in Australia?
  • How to best leverage Chinese social media platforms such as WeChat, Weibo, Youku, iQIYI, and TikTok
  • What are some strategies to tap into the Chinese market?
  • General marketing trends in China

Presenters

Kate Baldwin

State Sales Manager at S&J Media Group

Kate Baldwin is the Victorian Sales Manager at S&J Media Group. Kate has more than 13 years’ experience in the media industry (5 years with S&J), working with multiple print, digital and out of home products.

Kate has detailed knowledge of Chinese consumer insights and can provide assistance with questions or requests regarding S&J’s Chinese digital assets.

Deane Goodwill

CEO at S&J Media Group

Deane Goodwill is the founding CEO of S&J Media Group with more than 20 years of media and marketing experience across Out of Home, Radio, Digital and Social Media.

Renee Wang

Digital Marketing Manager at S&J Media Group

Digital Marketing Professional with extensive work experience in advertising, media, film, and marketing in China, Australia, France and Germany. With a proved track record in delivering promotional marketing campaigns as well as developing digital strategies for B2B and B2C
brands.

Dates and fees

Thursday

08 August 2019

6:00 pm ~ 8:00 pm

Free

Location

Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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