11 July 2018 | 12:00 pm to 1:00 pm
Event details

Management consultant and author Peter Drucker once said, “You can’t manage what you can’t measure.” This means is that in order to achieve success, businesses and startups need to have well-defined and trackable metrics.


In the modern digital world, Google Analytics is a tool designed to help businesses do just that — track the performance of their website or application through a variety of metrics. Like most tools, Google Analytics comes with default settings that are customisable. To ensure that business decisions are based on the correct information, it’s vital that Google Analytics is customised to suit the businesses’ specific goals and needs.


At our event, Unearth your Audience: Data Accuracy and Goal Setting in Google Analytics, improve your Google Analytics dashboard by:


1- Improving the Accuracy of Google Analytics Data
  • Why should we care?
  • How should we do it?
  • Filter bots, internal and spam traffic
 2- Goal Setting 
  • Define Audience
  • Conversion Types
  • Goal Types
  • Page Goal Tracking
  • Live Demonstration
 3– Data Retention Controls

Who should attend this event?

  • Entrepreneurs
  • Business owners and managers
  • Marketers
  • Bloggers and freelancers
  • web developers
  • Anyone new or looking to improve their Google Analytics skills

Abbas Heidari

Delivery and Technical Manager

Abbas is a Delivery and Technical Manager who received his first Google Analytics Individual Qualification in 2009 when Google Analytics was a new product only used by experienced tech leads. Since then, Abbas has presented various topics around SEO and Google Analytics in venues in Australia and overseas including Google Analytics Wednesday Meetup Melbourne, WordPress Meetup Melbourne, and Be Responsive Meetup Melbourne.

Dates and fees
11 July
12:00 pm to 1:00 pm


Academy Xi,
Level 3,
45 Exhibition st,