26 March 2019

6:00 pm to 8:00 pm


Academy Xi, 48 Druitt Street, Sydney 2000

Event Description

As the backbone of any informed decision, user research is a vital part of Human-Centred Design, enabling User Experience (UX) Designers to distil valuable insights from users.

With many types of research out there from contextual inquiries, to surveys, to interviews, choosing the right type of research can be overwhelming.

How do you conduct research to get the most valuable insights for your users?

At our event, Understanding your users: How UX research helps develop amazing solutions, our expert panellists will explore:

  • What is UX Research
  • How is UX research used
  • How companies conduct useful research
  • What are the current trends in UX research
  • How do people get into the field of UX Research



Isabel Lau

Service Designer

Isabel is a Service Designer and former mental health counsellor.

Her curiosity to understand human behaviour and empathise with people allow her to facilitate complex customer research sessions. This results in an understanding of needs, wants and frustrations of those she is working with. She champions this knowledge to align teams and drive a true user-centred approach to all she tackles, and share the stories of the people she interviews.

Over the past 2 years at Mentally Friendly, Isabel has used multiple research methodologies to understand and validate segmentation of NSW citizens for NSW gov, and travelled across metro and remote Tasmania to do the same for Tasmania’s Dept, of Premier and Cabinet. Isabel also has experience working with the financial institutions co-designing services and digital products that aim to improve customers’ financial wellbeing and literacy.

Sean Russell

Senior Experience Researcher - Human Centred Design Team

Sean brings a keen passion for design and research, coupled with a strong bias for action in driving early concepts into the hands of customers.

His experience in academia and the health industry has equipped him a strong backbone in innovation and evaluation frameworks, crucial in understanding and influencing customer and employee behaviour change. While at CBA, he has played a key role in delivering insight and strategic direction across the retail business.

Zoe Rosen

Zoe Rosen

Zoe's background originated in cultural and behavioural anthropology which enabled her to work on projects globally with a range of clients. Highlights include work with National Geographic and Wits University SA, Cochlear Medical Devices, broadcasters, domain providers and a string of financial companies.

Currently working at UBank as their UX/CX Research Lead, Zoe is establishing UX research practice across the company, coaching the UX team in techniques and methodologies. Zoe has also been consistently involved with the UX community as one of the organisers for Sydney Design Thinking.

Dates and fees


26 March 2019

6:00 pm ~ 8:00 pm



Academy Xi,
48 Druitt Street,
Sydney 2000

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