25 July 2018 | 5:30 pm to 8:30 pm
Event details

In the current digital era, there is an abundance of data everywhere. In order for startups and companies to make well-informed business decisions, understanding how to utilise the data available is critical to success.


Google Analytics is a tool designed to help businesses do just that — track the performance of a website or application through a variety of metrics. Like most tools, Google Analytics comes with default settings that are customisable. To ensure that business decisions are based on the correct information, it’s vital that Google Analytics is customised to suit the businesses’ specific goals and needs.


Interpreting data and drawing insights from the information from Google Analytics often feels like an art — what do you need to track, and what do the stats tell you about your customers?


At our workshop, Understand Your Audience with Google Analytics, you’ll learn:

  • How to ensure data accuracy and retention for your site
  • Goal setting: how to create, set up, and track goals
  • How to build quality campaigns to improve conversion

Abbas Heidari

Delivery and Technical Manager

Abbas Heidari is a Delivery and Technical Manager who received his first Google Analytics qualification in 2009 when Google Analytics was a new product only used by experienced tech leads. Since then, Abbas has presented various topics around SEO and Google Analytics in venues in Australia and overseas, including Google Analytics Wednesday Meetup Melbourne, WordPress Meetup Melbourne, and Be Responsive Meetup Melbourne.

Dates and fees
25 July
5:30 pm to 8:30 pm

$60 AUD

Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000