25 July 2019

6:00 pm to 8:00 pm


Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event Description

Starting a new business from scratch is tough. When launching your idea or business into the market, you may have hit a hurdle, and then been told that you should “stand on the shoulders of giants”. What does this mean?
Standing on the shoulders of giants refers to learning from the mistakes of entrepreneurs and business owners before you who have walked the same confusing road of starting something from scratch.

If you’re overwhelmed with the potential options of scaling your business, and are unsure of how to differentiate between what strategies you should implement, this event is for you.  

Featuring four of Melbourne’s greatest entrepreneurs; Aaron Smith, Founder and Director of KX Pilates, Fiona Boyd; Co-Founder and CEO of EdSmart, Omer Molad; Co-Founder and CEO of Vervoe, and Shahin Hoda; Founder of XGrowth, you’ll learn what tactics to avoid, and what approaches to implement to successfully grow your business.  

At our panel, Top Lessons from Entrepreneurial Failures, these entrepreneurs will share with you:

  • Mistakes to avoid when growing your business
  • Who should be your first two employees for systematic growth
  • What new areas of marketing you should focus on in your business today


Fiona Boyd

Founder and CEO of EdSmart

Fiona is passionate about using technology to empower relationships and the greater good. She began her career as a broadcaster with ABC Radio and finds human beings and the human story infinitely interesting. For the last decade she’s specialised in creating and leading successful businesses online that serve communities by solving big problems.

As founder and CEO of EdSmart Fiona is dedicated to helping educators, parents and students worldwide by reducing costs, reducing risk and getting paperwork out of the way to save huge amounts of time that can be reinvested back into human connections. Taking school administration digital is not just a passion for Fiona, it’s a mission.
 Fiona’s previous successful online businesses include Arts Hub, Screen Hub and REmessenger.

Omer Molad

Co-Founder and CEO of Vervoe

Omer is the co-founder and CEO of Vervoe, an AI-powered skill testing platform that helps companies hire the very best by focusing on who can do the job, not who looks good on paper.

Vervoe uses machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their responses at any scale.

Shahin Hoda

Founder of xGrowth

Shahin is the Founder of xGrowth, an agency of experts with years of experience helping B2B businesses increase revenue from their marketing activities. Shahin and his team work with brands like VicRoads, Byte and Village Roadshow, maximising their marketing efforts with great results.

Aaron Smith

Founder of KX Pilates

Founder of KX Pilates, Aaron Smith, is an award-winning fitness innovator and entrepreneur. Based on the Japanese concept of kaizen (continuous improvement), KX Pilates is a dynamic workout that has transformed both fitness participants and the business at large, which in less than a decade took Smith from $20K in the red to a 55-studio international franchise turning over $20 million per annum.

As the founder of KX Pilates , Aaron has earned multiple awards including, Service Business of the Year at the 2014 Australian Startup Awards, multiple SmartCompany Smart50 recognitions and finalist for Best Small Business of the Year at the My Business Awards to individual recognition, including being named a Man of Influence by Men’s Style magazine and shortlisted as a finalist for Entrepreneur of the Year at the Australian Startup Awards. In 2017 Aaron won the Australian Next Generation of Franchising Competition and in March 2019 he was recognised as one of Australia’s Top 30 Franchise Executives.

Dates and fees


25 July 2019

6:00 pm ~ 8:00 pm



Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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