02 October 2018

5:30 pm to 8:30 pm

$70 AUD

Academy Xi, Level 3, 45 Exhibition st, Melbourne, 3000

Event Details

Search Engine Optimisation (SEO) is a marketing process focused on growing the visibility of a website’s organic (non-paid) search engine results. SEO considers how search engines such as Google work, the factors that dictate consumer search, as well as what keywords are used to search specific topics.


Interested in rolling your sleeves up and working on real-life examples of SEO?


At our workshop, The Simple Science of SEO, Mad Scientist Founder, Ian Hopkinson will take you through:


  • Content auditing your website for opportunities and weaknesses
  • Simple ways you can immediately improve your site’s SEO
  • The relationship between UX and content in SEO
  • Important metrics to measure and optimise for SEO
  • Accessibility for SEO and
  • Case studies directly linking growth to SEO


***To get the most out of this workshop, we highly recommend you come with:

  • Access to a personal or business website
  • Google Analytics access for this website


Dates and fees


02 October 2018

5:30 pm ~ 8:30 pm

$70 AUD


Academy Xi,
Level 3,
45 Exhibition st,

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