10 January 2019

6:00 pm to 8:00 pm


Academy Xi, Level 3, 45 Exhibition St, Melbourne, 3000

Event Details

You may have heard the saying, “No one buys products, but they buy a better version of themselves.” The principle of buying a better version of yourself also pertains to User Experience (UX) Design — where people buy an idea, vision, or dream about how they can reach a desired outcome with your help.

Storytelling is one method UX Designers are able to translate user value into reality. Through stories, UX Designers are able to communicate and inform through their designs.

So how do you effectively communicate through storytelling in UX Design?

At our event, The Power of Storytelling in UX Design, our expert panelists will explore:

  • What is storytelling?
  • What does a design without a story look like, what does it luck and what a story adds to design?
  • At what stage of design a story is applied?
  • Techniques in which you can apply storytelling in UX Design


Harriet McDougall

Service Design Lead at MAKE Studios

Harriet is service design and prototyping lead at MAKE Studios. An accomplished service design lead, she has expertise in designing for government services, social justice and education across the UK, Europe and Australia. She has led a variety of projects ranging from innovation in family violence initiatives to reforming the fines infringement programme for Australia’s Department of Justice.
As prototyping lead at MAKE Studios, her focus is exploring and developing diverse approaches to design and research, which can meet the considerations of design for 'real world' problem-solving. With her background in illustration and craft, she emphasises the importance of building to learn, visualisation and physical prototyping across both digital and physical environments. Her most recent projects have explored the intersection of service design and place-making in partnership with City of Melbourne, RACV and Kmart.

Danya Azzopardi

Senior UX Designer at SEEK

Danya is a Senior UX Designer working at SEEK in Melbourne. Danya made her way into UX from a communications background via a brief stint as a software engineer, and is particularly interested in the development of inclusive UX research and writing processes. Danya has written and presented in Australia and internationally on a range of topics, including intersectional diversity in tech, how to be an effective ally and workplace inclusion through language.

Lital Sherman

Head of User Experience Design at Page Up

Lital is the Head of User-Experience Design at PageUp Melbourne. She is on a journey of creating a true user-centric culture across the company, by running company-wide innovation events, and establishing design research activities. Lital started her career in Tel-Aviv, Israel as an art director for a retail company, then moved into UX roles for various start-up companies where she was a key influencer of multiple innovative products.
Lital is also a Lead UX at UXLions, where she builds events that support the design community in Melbourne, and mentors young designers at the beginning of their UX journey.

Gareth Roberts

Lead Experience Designer at NAB

A veteran of the experience design industry, Gareth is a creative thinker, a problem solver, and a lover of all things UX. With his extensive experience in Australia and the USA across a wide range of industries and digital products, he is a passionate user advocate and is driven to create engaging and delightful digital experiences. Gareth has most recently been Director of Projects at Downstream, and is now helping NAB shape their next generation banking platform.

Isabelle Noble

UX Designer at Workwear Group

Isabelle is a UX Designer working at Workwear Group in Melbourne, as well as mentoring UX design at Academy Xi. Having completed the UX Transform 10-week full-time course mid last year, Isabelle is Academy Xi Alumni, and has already worked with a range of tech startups in the fashion, social impact and health industries. Coming from a creative background in television production and music, she brings her fresh take on UX storytelling to the panel as the event moderator.

Dates and fees


10 January 2019

6:00 pm ~ 8:00 pm



Academy Xi,
Level 3,
45 Exhibition St,

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