30 April 2019

6:00 pm to 8:00 pm


Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event Description

PR — or public relations is an important component of growing any startup’s brand and its target customers and the wider community.

Navigating your startups PR can be a confusing web — when do you need PR, how do you engage a PR agency, and how can you employ PR support with breaking the bank?

At our panel, The Power of PR for Startups, we’ll explore:

  • Does your startup require PR?
  • How startups can use PR to support your growth without breaking the budget
  • At what stage should your startup seek PR support?
  • When do startups need agencies?


Boden Westover

Director of Marketing at Catapult Sports

Boden Westover is the Director of Marketing at Catapult Sports. A former professional basketball player for the Melbourne Tigers, Boden has spent the last 6 years leading Catapult’s marketing efforts. Catapult is a sports technology company that works on wearables and GPS tracking for over 1800 elite sports team with the aim to improve player performance and reduce injury. Boden’s challenge has been to attract attention and clients in an extremely competitive global market, and Catapult’s success reflects his efforts.

Alex Lefley

Director at Edelman

Alex Lefley has been working in PR and communications for over a decade, the last eight specialising in integrated marketing.

As the Director for the Melbourne Brand team, Alex brings extensive communications experience to the table from across automotive, energy, beverage, sports and consumer technology space.

Alex has run a number of award winning campaigns, most recently winning a Mumbrella BEFest Award for the Shell V-Power Racing VR Pit-stop, a fully integrated VR experience bringing to life Shell’s sponsorship in the motorsport space.

He has extensive experience across sponsorship negotiation and activation, working with Fitibit to define their Australian sponsorships as well as bringing to life sponsorships for Shell, adidas, Gillette and Aviva.

In addition to working at Edelman, Alex lectures at the University of Melbourne teaching an advanced practical module for the Masters of Marketing Communications degree.

Felicia Coco

Co-Founder at LaunchLink.co

Felicia Coco is the co-founder of LaunchLink Communications, a boutique PR agency operating in Australia, APAC and the USA.

Felicia is an experienced PR practitioner specialising in strategic storytelling, branding, communications advisory and publicity campaigns for technology companies, startups and innovators.

She works with local and international clients and leads PR programs for some of the most respected technology companies across Silicon Valley, the United Kingdom and Australia.

David Swan

Technology Reporter at The Australian

David Swan is a technology reporter with Australia's national broadsheet newspaper The Australian, with a specific focus on startups, publicly listed companies and Silicon Valley.

He appears regularly as a technology commentator on national television on Channel Ten's The Project, and on radio on Radio National's RN Drive program, as well as at conferences and live events.

He was awarded Australia's best technology issues journalist at the 2019 IT Journalism awards, and is The Australian's go-to reporter for big breaking technology stories.

Previous roles include technology reporter at independent IT news website iTWire, and at News Corp publication Technology Spectator.

Matthew Wu

Consumer and Tech PR Media Manager at Telstra

Matthew Wu is a multi award-winning tech and startup PR pro with 10 years' of expertise. He has worked with Samsung, PayPal, Braintree, ASUS, and several Australian startups (from Seed to Series B). He's currently doing PR for Telstra. Matthew won the best media relations practitioner award at the 2015 and 2016 IT Journalism Awards (and was highly commended in 2017 and 2018). In 2017, he was also named in B&T Magazine's 30 under 30 in PR.

Matthew has a Master’s degree in Public Relations from the University of Technology, Sydney.

Dates and fees


30 April 2019

6:00 pm ~ 8:00 pm



Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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