07 November 2018

6:00 pm to 8:00 pm


Academy Xi, 48 Druitt Street, Sydney 2000

Event Details

Content marketing is a form of online marketing focused on creating, distributing, and measuring content to a specific audience.

When aligned with business objectives, content marketing is an enabler for businesses to gain awareness, attract leads, and increase customer engagement.

So how can content marketing be a key driver in your digital growth marketing efforts?

Our informative panel, Using Content Marketing to Scale and Grow will explore:

  • What content you can use for marketing purposes
  • What is SEO and its impact on your site’s visibility
  • How you can generate traction with your content
  • How you content strategy aligns with your overall business objectives
  • How to accurately measure and evaluate your content efforts


Shona Yang

Content Marketer at Academy Xi

Shona is a content marketer at Academy Xi where she lives and breathes content in a digital landscape. She specialises in content marketing for startups, experimenting with a range of content formats and channels, strategising for a user’s end-to-end journey. Shona has worked in a digital marketing agency and in her spare time, writes for her online blog.

Nick Brogden

Consultant, Growth Marketer, Writer, Speaker and Blockchain Enthusiast

Nick’s passion in both work and life is growth development; he is continually looking for and finding ways to growth hack and build success for both companies he works for and himself. Nick has been self-employed, part of a number of large corporates and also agency land giving him insight into how to achieve success across these diverse environments. With a foundation in Sales, Nick’s focus is now on Growth Marketing, where he has developed an expert understanding of cross channel marketing to drive accelerated growth.

Johanna Seton

Chief Operating Officer at OpenAgent

Australia’s number one site for comparing and finding real estate agents. She has forged a career helping some of Australia’s best startups. Prior to joining OpenAgent, she spent 8 years in senior roles across Product Management, Growth and Marketing at hipages.com.au the Australian technology business helping people hire quality tradies.

Martin Wilkins

Digital Marketing Specialist

Martin is a digital marketing specialist who works with Not for Profits, SMBs and Startups to build, grow and scale their brands.

He has championed social strategy and digital transformation projects within government and experience helping companies scale globally.

He is passionate inbound marketing and helping brands deliver unified digital experiences that engage their audiences throughout the buyer journey.

Dates and fees


07 November 2018

6:00 pm ~ 8:00 pm



Academy Xi,
48 Druitt Street,
Sydney 2000

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