20 June 2018 | 12:30 pm to 1:30 pm
Event details

How to stand out and stand for something to win the hearts, minds and emotions of your audience.
Today we have entered the ‘purpose’ revolution where staff and customers want to support the brands that reflect their values. And brands that do are leading the market.


Start ups that don’t boldly stand for something miss the opportunity to win the 91% of customers who would switch brands to one that supports a good cause. They also miss the opportunity to create powerful storytelling to attract customers and win media exposure.


This is why today its crucial start ups start thinking about the impact they want to make in the community. Having a bold social purpose is the one and only way to have a true competitive advantage and stand out.


Anyone can offer the same services and products as you but few will have a bold social purpose that creates a deep emotional connection. This is why brands like Ben & Jerry’s, Thank you and TOMS stand out and are crushing their competitors. They have a purpose beyond profit and they talk about it.


At our lunchtime event,Stand Out in the Market: The Importance of Your Businesses’ Why, we’ll cover:

  • The importance of why startups and companies need to stand for something
  • The changing marketing landscape and how consumers are moving towards brands relating to social impact
  • Why it’s crucial to share your business why to relate to your customers on an emotional level
  • The power of storytelling and PR to build corporate reputation
  • Case studies on brands creating loyal tribes
  • How to stand out and be memorable and meaningful in today’s market

Dora Nikols

PR and Cause Marketing Expert at Social Mission

Dora Nikols runs Social Mission, a PR and social purpose agency that helps companies stand out. With over 20 years PR experience, Dora found that brands that genuinely create social impact are able to capture the hearts, minds, and emotions of the customers. Brands that create value often find themselves with an unbeatable competitive advantage. Dora has worked with a range of start-ups, corporates and non-profits including; The Smith Family, Kikki.K, Tamburlaine Organic Wines, Domestos, Unicef, Ocsober, WWF (World Wide Fund for Nature), Schick, Goodman Fielder and more.

Dates and fees
20 June
12:30 pm to 1:30 pm


Academy Xi,
48 Druitt Street,
Sydney 2000