- Events & Workshops
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Search Engine Optimisation (SEO) is a mysterious marketing process that is focused on growing the visibility of a brand’s online presence.
SEO considers how search engines such as Google work, the factors that dictate search behaviour, as well as what keywords are used to leverage specific topics.
At our lunchtime event, The Simple Science of SEO, Mad Scientist Digital Founder, Ian Hopkinson will take you through:
Ian Hopkinson is the Founder of Mad Scientist Digital, where his expertise extends from social media, to SEO and analytics. As a musician turned entrepreneur, Ian was working in the US when he realised his skills and passion could be used to support startups from a range of industries. It was then that he realised he was an entrepreneur and digital creative. Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.
45 Exhibition St,
Melbourne VIC 3000