07 August 2018 | 12:00 pm to 1:00 pm
Event details

Search Engine Optimisation (SEO) is a marketing process that is focused on growing the visibility of a website’s organic (non-paid) search engine results.


SEO considers how search engines such as Google work, the factors that dictate consumer search, as well as what keywords are used to search specific topics.


At our lunchtime event, The Simple Science of SEO, Mad Scientist Digital Founder, Ian Hopkinson will take you through:


  • Content auditing your website for opportunities and weaknesses
  • Simple ways you can immediately improve your site’s SEO
  • The relationship between UX and content in SEO
  • Important metrics to measure and optimise for SEO
  • Accessibility for SEO and
  • Case studies directly linking growth to SEO

Ian Hopkinson

Founder of Mad Scientist Digital

Ian Hopkinson is the Founder of Mad Scientist Digital, where his expertise extends from social media, to SEO and analytics. As a musician turned entrepreneur, Ian was working in the US when he realised his skills and passion could be used to support startups from a range of industries. It was then that he realised he was an entrepreneur and digital creative. Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.

Dates and fees
07 August
12:00 pm to 1:00 pm


Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000