07 August 2018 | 12:00 pm to 1:00 pm
Event details

Search Engine Optimisation (SEO) is a mysterious marketing process that is focused on growing the visibility of a brand’s online presence.

SEO considers how search engines such as Google work, the factors that dictate search behaviour, as well as what keywords are used to leverage specific topics.


At our lunchtime event, The Simple Science of SEO, Mad Scientist Digital Founder, Ian Hopkinson will take you through:


  • How search engines work
  • Simple ways you can immediately improve your site’s SEO
  • The relationship between brand and content in SEO
  • How to build sustainable influence online
  • Important metrics to measure and optimise for SEO
  • Case studies directly linking growth to SEO
  • Accessibility for SEO
  • The Future of SEO

Ian Hopkinson

Founder of Mad Scientist Digital

Ian Hopkinson is the Founder of Mad Scientist Digital, where his expertise extends from social media, to SEO and analytics. As a musician turned entrepreneur, Ian was working in the US when he realised his skills and passion could be used to support startups from a range of industries. It was then that he realised he was an entrepreneur and digital creative. Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.

Dates and fees
07 August
12:00 pm to 1:00 pm


Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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