SEO vs SEM: How to get the right mix
Lunch and Learn
24 September 2019
12:00 pm to 1:00 pm
Academy Xi, Level 3 / 45 Exhibition St, Melbourne, VIC 3000
Although sometimes used interchangeably, the terms SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) have distinct meanings. SEO is best understood as a subset of SEM, which focuses on getting a website to appear higher on the search results page. On the other hand, SEM aims to increase the overall site’s visibility through both organic results and advertising.
Unfortunately, businesses are increasingly having great difficulty juggling these practices in order to optimise their overall marketing channels. While SEO and SEM can sometimes feel like two worlds at war, the truth is that they should work in collaboration, and not against each other.
At our event SEO vs SEM: How to get the mix right we’ll discuss these tensions and also unpack the following:
- Google’s mission
- SEO and SEM basics
- The overlap and differences between SEO and SEM
- How each of these practices can be applied
- Practical optimisation tips
Clikk Managing Director
Steve is a Google Ads expert who loves to help companies big and small to make their accounts work for them. Drawing on decades of fixing things, Clikk helps him educate and support his clients with plain business talk like ROI and living up to its motto of: "Digital Marketing Made Simple".
Founder of Mad Scientist Digital
Ian Hopkinson is the Founder of Mad Scientist Digital, where his expertise extends from social media, to SEO and analytics. As a musician turned entrepreneur, Ian was working in the US when he realised his skills and passion could be used to support startups from a range of industries. It was then that he realised he was an entrepreneur and digital creative. Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.
Dates and fees
24 September 2019 ~ 24 September
12:00 pm ~ 1:00 pm
Level 3 / 45 Exhibition St,