24 October 2019

6:00 pm to 8:00 pm

$70 AUD

Academy Xi, Level 3 / 45 Exhibition St, Melbourne, VIC 3000

Event description

Sometimes SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) or Organic vs Paid feel like worlds at war, but the truth is they should work together and should always be a collaboration, not a battle.

As we take a deeper dive following our recent event ‘SEO vs SEM: How to get the right mix’, this workshop will explore further the key areas of SEO (organic search) and SEM (paid search) that you need to know to build a strong marketing strategy and become more visible online.

Our workshop will cover:

  • An introduction to SEO and SEM working together: similarities, differences, keywords research demonstration, general strategy
  • The importance of landing pages and supportive content: quality score, relevancy score, writing for SEO and SEM, funnels for MQL and SQLs
  • How to ensure effective reporting: setting goals and tracking progress


Steve Hunter

Clikk Managing Director

Steve is a Google Ads expert who loves to help companies big and small to make their accounts work for them. Drawing on decades of fixing things, Clikk helps him educate and support his clients with plain business talk like ROI and living up to its motto of: "Digital Marketing Made Simple".

Ian Hopkinson

Founder of Mad Scientist Digital

Ian Hopkinson is the Founder of Mad Scientist Digital, where his expertise extends from social media, to SEO and analytics. As a musician turned entrepreneur, Ian was working in the US when he realised his skills and passion could be used to support startups from a range of industries. It was then that he realised he was an entrepreneur and digital creative. Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.

Dates and fees


24 October 2019

6:00 pm ~ 8:00 pm

$70 AUD


Academy Xi,
Level 3 / 45 Exhibition St,
VIC 3000

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