Product Marketing in Extended Reality
24 September 2019
6:30 pm to 9:00 pm
WeWork City House, 36 Robinson Road, Singapore
By the end of 2019, there will be 1.8 Billion mobile devices powered by AR. As the XR industry grows exponentially, how do we make sure we are keeping up?
Beyond this, how do we acknowledge the businesses that are disrupting the worlds of product design and marketing, and put a spotlight on the problems they are solving through the use of this technology.
If you have any interest in emerging technology, especially Augmented Reality (AR) plus the Extended Reality (XR) immersive media spectrum and want to learn how you can start implementing them in your organisation right now, join our Academy Xi & XR Assembly event for a night of demonstrations and hands-on experiences from some of the industry leaders based here in Singapore.
Arun Tharmankar | CEO & Co-Founder @ CoreView.asia
Woman exec, global leader, technologist, product creator & entrepreneur in the digital and mobile industry who is passionate about leading new initiatives. She loves using innovation, emerging technologies and digital transformation to grow businesses. Over the years she has created a niche for herself and her company Coreview.Asia in the area of AR, IoT and AI.
She has led multiple AR experiences for various industries, most notably for Intel’s eSports mega event IEM (Intel Extreme Masters). As an entrepreneur she has successfully pivoted the company to add a product line of business enabled by AR, Analytics and IoT. She loves dreaming big and views technology as a means to help companies grow.
Andrew Fairlam | Portfolio Innovation Manager International @ Lion Beverages
Andrew is currently Portfolio Innovation Manager for Lion Dairy and Drinks International, with Australia’s leading yoghurt portfolio in the region.
Andrew is an Entrepreneurial leader who designs growth strategies and leads teams to execute plans, across China and South East Asia markets. Andrew has a track record of repeatedly delivering sustainable and profitable business growth and has worked for leading Food and Beverage companies including Treasury Wine Estates, Carlton and United and as a consultant for The Inventing Room.
Andrew’s unique skill set spans the disciplines of economics, marketing and design, he is creative thinker and thought leader in the emerging areas of Strategy Design and Business Design.
Recently Andrew led a team to launch the Farmers Union Kids range across Asia, this new brand leverages Augmented Reality to bring fun and excitement to a healthy kids snack.
Kay Vasey | Chief Connecting Officer @ The MeshMinds Foundation
MeshMinds is a leading creative technology studio focused on creating and distributing impactful, immersive and engaging AR/VR experiences for mass audiences. Through its partnership with UN Environment, MeshMinds is tasked with mobilising creative technology to achieve the Sustainable Development Goals. The content creation, distribution and consultancy services of MeshMinds help to fund the artist incubation and research activities of The MeshMinds Foundation, a registered not-for-profit arts organisation that is focused on enabling Singapore artists to tackle global challenges from an Asian perspective.
Kay is an experienced international technology lawyer with significant experience in digital content licensing. She is passionate about the power of human connections to enable positive action for a better world and will be showcasing some recent AR experiences developed for global campaigns led by UN Environment.
Leveena M | Director @ IMX
A seasoned integrated marketing professional with 15 years experience in leading omni-channel strategies in retail, lifestyle, hospitality and F&B, sectors.
Andre Selton | Marketing Manager @ PLATTAR
An arts graduate turned tech-geek; Andre has always had a fascination with new and emerging technology, but also how they intersect with the customer experience.
Andre is the Marketing Manager for Plattar, one of Australia’s leading Augmented Reality startups. Plattar is the Augmented Reality Platform for Product Experiences, helping brands and organisations to transform the way customers experience products – at every stage of the product life-cycle.
He brings a wealth of experience in the space having designed, created and delivered Augmented Reality experiences for global brands such as Fisher & Paykel, Saab, Nespresso, Lion Dairy & Drinks, Victorian Government, La Marzocco and REA Group.
Dates and fees
24 September 2019 ~ 24 September
6:30 pm ~ 9:00 pm
WeWork City House,
36 Robinson Road,