Do you want to learn how to influence user behaviour without crossing moral boundaries?
In this workshop you will learn to recognise when digital experiences are built using behavioural science principles and use them to design your products.
Have you ever wondered why scrolling down through your Facebook feed is so addictive?
Understanding how technology can affect our life and how users make decisions will give you a competitive advantage when creating experiences.
Designing an easy to use experience is not enough to win new users. Learn how applying simple but effective persuasion techniques can improve conversion and engagement.
Alessandro is a User Experience and Design Manager living in Australia for the past 7 years. He has over 16 years of experience in delivering innovative products and digital experiences for clients like Canon Oceania, Vivid Sydney, Orbitz (now Expedia). Designing engaging solutions for Dolce & Gabbana, Sony Playstation, and Nokia to mention a few.
He is obsessed with design, technology and behavioural science, using design thinking to solve complex business problems. He believes that good design and a deep understanding of the user will always deliver an exceptional experience.
His passion about psychology and philosophy are key elements in delivering original and human-centered products.
Originally from Rome, he worked in China for 5 years in a research and development company that gave him a deep understanding of how to drive innovation and user testing.
66-68 Devonshire St,
Surry Hills NSW 2010