18 September 2019

6:30 pm


The Executive Centre, Level 17, Fraser's Tower, 182 Cecil Street

Event Description

The way we communicate as humans has always been depicted through stories; from ancient civilisations all the way to how we solve problems today using Human-Centred Design.

Building your personal brand is the ongoing process of establishing a story for yourself; your values, skills, experience, and what you can offer the world. Personal branding is a vital component to our success in the job market but can be often overlooked in preference for hard skills and qualifications.

So how do you establish a strong personal brand for yourself and stand out?

Academy Xi is pleased to welcome a diverse panel of leaders in business, experience and product design to share stories about their current projects, their emergence as leaders in the field, and memorable design case studies. With a particular focus on Personal Branding, our panelists will reflect on their own experience of how they nurtured their career and their brand in the notoriously difficult digital ecosystem.

At Leadership by Design: Personal Branding, we will immerse you in a conversation that will explore:

  • How to understand your personal story
  • How to overcome Imposter Syndrome
  • Your self-perception through the lens of others
  • What aspects should you consider when building your story
  • Identifying your transferrable skills
  • How to effectively communicate your story to others


David King | Story Strategist @ Story Box Academy

David King is a Story Strategist at Story Box Academy which turns business stories into branding and marketing tools to attract their target market.

Arvin Tang | Managing Director @ AKïN

Arvin is the Managing Director of AKÏN, an integrated marketing agency with a mission to humanise brand and growth.

Sofianna Ng |Marketing & Communications Director @ AccelerAsia

Sofianna started out as a copywriter in agencies, and gained experience in both creative and servicing.
With over 15 years in advertising, marketing and business development – she is currently handling multiple portfolios and with AccelerAsia, a business development firm that drives the expansion of fast-growing tech companies into APAC.
Anji Hallewell | Self-Mastery & Performance Expert @ Natural Genius Academy

Anji Hallewell is a Self-Mastery & Performance Expert, who over the last 15+ years, worked in developing talent and potential. She has coached individuals from companies like Nike, Lloyds Banking Group, AIA Insurance, Dyson & Mediacorp, including Award Winning Actress Malar Meni Perumal, to reclaim their mental real-estate to achieve laser-sharp focus, high performance and unshakable career confidence.

Having personally experienced some of the highs and lows that busy professionals face Anji discovered that self-mastery was the key to high performance and natural success. Through her speaking, training and coaching programmes, she has taught and inspired 1000s of people proven mindfulness and mindset tools for them to rise above the negative workings of the mind to perform at their best and reach levels of professional success that were previously unattainable.

Dates and fees


18 September 2019

6:30 pm



The Executive Centre,
Level 17,
Fraser's Tower,
182 Cecil Street

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