26 July 2018 | 12:30 pm to 1:30 pm
Event details

For many startups, launching their product or service to the market can be a daunting experience. The importance of successfully getting their target audience’s attention — and interest — is often the difference between a brand gaining traction or falling by the wayside.  


To frame up a compelling story requires more than simply releasing a press release and blasting it out. So what are the ins and outs of contacting the media so that journalists actually take notice of you?


At our lunchtime event, How to Launch your Startup to the Media, we’ll explore:

  • How you can build your startup story
  • How to find the right media channels to distribute your brand
  • How to approach journalists to get visibility and traction with your startup

Jocelyne Simpson and Nik Robinson

Founders at I Do My Own PR

Jocelyne Simpson and Nik Robinson are the Founders of I Do My Own PR, an online tool that launches startups into the media. I Do My Own PR is neither a PR agency nor a course but a simple process with expert advice.

After more than 20 years in advertising for some of the world’s biggest brands, they decided to divert their time towards inspiring people — those willing to take risks, decision makers — people like you. Jocelyne Simpson has led the PR accounts for brands like Coca-Cola, American Express, Disney & LEGO. Nik Robinson has been a radio broadcaster, creative director & head of content.

Dates and fees
26 July
12:30 pm to 1:30 pm


Academy Xi,
48 Druitt Street,
Sydney 2000