Digital Growth Marketing Essentials
30 November 2019
10:00 am to 4:30 pm
Academy Xi, 48 Druitt Street, Sydney 2000
The bedrock for the survival of a company is its ability to get customers, grow and scale. It is a common misconception big companies such as Atlassian, Canva or Buffer must have spent millions on marketing to acquire their customers – but like all startups, they started from the ground up with zero budget marketing. So how did they build traction and scale? Enter the growth marketer.
Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They are the combined wit of hackers and hustlers. They use data-driven, unconventional and experimental marketing approaches to fuel the growth and scalability of startups from the ground up.
Digital Growth Marketing creates a platform for companies to accelerate forward. Learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.
Our one day workshop will cover:
- A general overview of Growth Marketing and what a successful growth engine looks like
- The key differences between traditional digital and Growth Marketing
- Strategies to ensure success in your product and its growth in the market you’re tackling
- How to identify marketing channels relevant for your audience
- How to build a more cohesive understanding of your customer, and create an optimised funnel to activate and retain your customer at every touchpoint
Co-founder of Traktion Digital
David is currently the co-founder of Traktion Digital, a growth as a service company focusing on helping specific SMEs become enterprises. In his spare time, he runs a meetup for professionals working in growth teams and mentor in an accelerator. Prior to founding his own company, David led the growth team at Academy Xi, and was an Analyst in Deloitte, CBA and a managed fund for extreme high net-worth families.
Growth Marketing Consultant
Andrew is the founder of Super Mammoth, Growth Marketing Consultancy and Training. He has over seven years experience in the marketing and analytics industry, working for large international corporates, agencies, and most recently startups.
Over the course of his career, Andrew has acquired in-depth knowledge in SEO/SEM, paid social media, retargeting, A/B and multivariate testing, CRO, analytics and finally programming in language technologies. Alongside his technical experience, Andrew has planned and executed multi-million dollar campaign strategies that have helped well-known global businesses enter the Australian market.
Dates and fees
30 November 2019
10:00 am ~ 4:30 pm
48 Druitt Street,