Digital Growth Marketing Essentials
18 January 2020
10:00 am to 5:00 pm
Academy Xi, Level 3, 45 Exhibition St, Melbourne, 3000
The bedrock for the survival of a company is its ability to get customers, grow, and scale. By mastering a range of powerful digital tools, individuals and businesses are able to successfully sell a product or service.
The ability to move customers down the end-to-end marketing funnel is vital not only to the traction and scalability of a business but also the achievement of its business objectives.
If you’d like to develop the skills and digital growth marketing know-how to lead your team or business to success, then our one-day bootcamp is for you.
Our industry experts will take you through:
- An overview of Digital Growth Marketing — its strategies, processes, and what a successful growth engine looks like for your project or business
- The ability to differentiate between traditional marketing and digital marketing
- Strategies, tips, and hacks to work towards your North Star Metric and achieve traction
- A cohesive understanding of a customer at different stages of an optimised growth funnel (AARRR), and how to satisfactorily attract and retain them
- Search Engine Optimisation (SEO) and paid search
- Data-driven marketing
- Google, social (Facebook, Instagram, and Linkedin)
- Email, viral, and content marketing
- An understanding of how to optimise your landing pages and website to shape and influence customer decisions and actions
- Career pathways and opportunities within the valuable and in-demand field of digital growth marketing
Dates and fees
18 January 2020
10:00 am ~ 5:00 pm
45 Exhibition St,