28 May 2019

6:00 pm to 8:00 pm

FREE

Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event Details

The uptake of Human-Centred Design principles has equipped businesses with sophisticated ways of understanding customers and identifying new opportunities for growth.

The customer journey map is one crucial element of the Human-Centred Design process. Service Designers and User Experience Designers use the artefact to assess, visualise, and master the customer experience. By mapping the complex interaction of actions and emotions over a non-linear time period, the customer journey map can reveal important insights that can unlock opportunities for product and business growth

Get an in-depth introduction to customer journey mapping and learn:

  • What is a customer journey map?
  • What design tools and techniques are required to build a map?
  • Who are customer journey maps for?
  • Key terminology and concepts
  • How to start and develop your own customer journey map

Presenter

Berlin Liew

UX Designer at Belong

Berlin is a UX Designer at Belong. She's passionate about making a difference through meaningful work and good products, as well as sharing ideas and making knowledge accessible to anyone at any level. With a background in linguistics and media, she made the switch into UX after learning there was such an industry that combined her passion for research, problem-solving, storytelling, people and creative thinking. Berlin is an active contributor to the Academy Xi community, having mentored two courses, and also freelances on the side for not-for-profits and social enterprises.

Dates and fees

Tuesday

28 May 2019

6:00 pm ~ 8:00 pm

FREE

Location

Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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