21 November 2018

6:00 pm to 8:00 pm


Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event Details

The uptake of Human-Centred Design principles has equipped businesses with sophisticated ways of understanding customers and identifying new opportunities for growth.

The customer journey map is one crucial element of the Human-Centred Design process. Service Designers and User Experience Designers use the artefact to assess, visualise, and master the customer experience. By mapping the complex interaction of actions and emotions over a non-linear time period, the customer journey map can reveal important insights that can unlock opportunities for product and business growth

Get an in-depth introduction to customer journey mapping and learn:

  • What is a customer journey map?
  • What design tools and techniques are required to build a map?
  • Who are customer journey maps for?
  • Key terminology and concepts
  • How to start and develop your own customer journey map

Dates and fees


21 November 2018

6:00 pm ~ 8:00 pm



Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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