31 January 2019

12:00 pm to 1:00 pm


Academy Xi, 3/45 Exhibition St, Melbourne VIC 3000

Event Details

Beyond SEO, SEM, social media, and content marketing there is a way to create sustained dominance online, not just on Google, but everywhere.

After over a decade of delivering digital services and helping hundreds of businesses build a meaningful online presence, Ian Hopkinson from the Mad Scientist Digital will explore how he has helped brands develop true influence online.

This session will help you find new and uncontested marketplaces, open your eyes to exactly how the internet works, and what you and your business can do to stand out amongst the digital noise.

At lunchtime event, you’ll explore:

  • What’s happening now in SEO and why is this important?
  • Where is Google going with its algorithms?
  • How does content and branding impact search results
  • How to identify your audience through the right story and message?
  • How to build an online presence that will stand the test of time
  • The future of SEO
Ian Hopkinson

Founder of Mad Scientist Digital

Ian Hopkinson is the Founder of Mad Scientist Digital, where his expertise extends from social media, to SEO and analytics. As a musician turned entrepreneur, Ian was working in the US when he realised his skills and passion could be used to support startups from a range of industries. It was then that he realised he was an entrepreneur and digital creative. Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.

Dates and fees


31 January 2019

12:00 pm ~ 1:00 pm



Academy Xi,
3/45 Exhibition St,
Melbourne VIC 3000

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