15 April 2019

6:00 pm to 8:30 pm


Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event Description

Design has played a significant role in redefining the way we create and consume products and services.

The Design Management Institute found companies who employ and consider design into their product development saw over 200% growth compared to those companies who did not. Beyond growth, many companies are seeking to impact society beyond their bottom line. Design is now being a mechanism to drive value to the community — and the ripples of change are enormous.

At our event, Responsible Design, hear Sudhindra V., Chief Design Officer, IBM IX India and Advisor for Institute for Design Led Entrepreneurship share:

  • Case studies of social impact in design from around the world
  • What companies are practising responsible design
  • What opportunities exist for design towards making a better society



Sudhindra V.

Chief Design Officer, IBM IX India

Sudhindra is a recognised Thought Leader in Design Thinking, Service Design, Brand Experience Design and Human Centered Design. He is regularly seen sharing his thoughts over articles or as a speaker in conferences and to start ups as an advisor.

He has authored the book “Design Chronicles - Design is an attitude”. His passion for writing has seen his work being published in mainstream media such as Business Standard, Business World, Dataquest and Exchange4Media and an international speaker at various conferences on Experience Design topics regularly. He was recently interviewed by ET CFO on the relevance of design thinking for CFO’s. On the canvas of digital, Sudhindra crafts positive experiences for people armed with insights, empathy and behavioural understanding.

In the field for over 19 years, he has been recognized for his work through more than 14 international awards including ‘Most Innovative Product’ by National Infocomm Awards in Singapore, a ‘Blue Elephant’ at Kyoorius, category best in Interactive Media Awards and Internet Advertising Awards.

Dates and fees


15 April 2019

6:00 pm ~ 8:30 pm



Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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