Harness the Power of Empathy for Your Innovation Project
09 October 2019
5:30 pm to 7:30 pm
Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000
For millennia, humans have used imagery and stories to pass down information from generation to generation. Storytelling today has become core to our human nature and has become a key component within Human-Centred Design.
To understand a story from another person’s point of view requires us to have empathy. Empathy provides a framework to synthesise research and discovery findings more effectively and efficiently.
Put simply, in order to help people, we must understand first what the problem is. And this is where empathy comes into play.
At our presentation, Harness the Power of Empathy for Your Innovation Project, we’ll explore:
- How empathy is created via storytelling using neuro-mirroring
- How empathy is used within the Double-Diamond process for design-led innovation
- How the storytelling framework can complement and support the discovery and research phase
Lead Storyteller at Spendlove and Lamb
Megan Davis, Lead Storyteller at Spendlove and Lamb, has been crafting narratives in Melbourne and around the world since 2012. Spendlove and Lamb specialise in narrative strategy and storytelling frameworks for innovation. Megan has been developing the craft of storytelling since she debuted on stage at the tender age of seven years old. Putting empathy first in business and life, Megan loves sharing her knowledge by speaking, training and consulting on projects that are changing the world.
Dates and fees
09 October 2019
5:30 pm ~ 7:30 pm
45 Exhibition St,
Melbourne VIC 3000