10 September 2019

6:30 pm


WeWork City House, 36 Robinson Road, Singapore

Event Description

Are you using the correct marketing mix for your business?

With so many channels and strategies out there, including Growth and Digital Marketing, how do you determine which type of marketing your business or startup needs?

Businesses around the world invest a considerable amount of time and dollars on marketing efforts each year to attract consumer attention, and the average consumer is exposed to over 10,000 messages every day. How do you prepare to scale and plan for growth in a world full of noise?

Our expert panel will explore the obvious and not-so-obvious differences between growth and digital marketing so you can determine which role you need for your business or startup. Plus, learn all the skills you need to excel in being a growth or digital marketer.

Here’s what to expect:

  • An exclusive panel of growth and digital marketing experts
  • Real tactics and questions explored by seasoned professionals
  • Growth and digital tools of the trade



Raphaël Chabaud | Regional Business Development and Key Account Manager (APAC) @ Toku World

Raphael is a growth marketing and business development professional. His career has been driven by one ambition: helping companies grow faster and smarter. From generating leads to closing deals and managing accounts, he has touched every part of the sales funnel. As a tech enthusiast, he loves to help distribute technology created by talented engineers to the right audience. He has 10 years of experience working with BtoB tech companies

Alice Yu Yuebo | Marketing & PR Manager @ why innovation!

Alice is the Marketing Lead of why innovation!, a digital transformation consultancy focusing on
business innovation, Agile adoption and people-centric design.

Overseeing regional marketing and communications in Singapore, Hong Kong and Shanghai, Alice
energises the team with passion for branding, collaboration and creativity. She has implemented a
new strategy to reinforce why innovation!’s positioning as an active player and thought leader in
Agile transformation and innovation industry. At the same time, she closely collaborates with the
sales team to explore new opportunities and extend the influence of why innovation! in ASEAN.
Alice takes a 360 approach including digital content, social media, marketing automation, SEO/SEM, PR and community building.

Sai Hoong Chan | CEO @ Quesera Analytics

Sai Hoong have various starts up experiences ranging from semiconductor manufacturing, large system integrator to SME’s from ground up to business expansions throughout the region has equipped Sai the skills of negotiation, cross borders & cultural selling. He is now leading a MarTech start-up (Quesera Analytics) to expand their business beyond Vietnam to ASEAN focus on Customer Data Platform (CDP) combining with consumers Online and Offline footprints as we know most of us (consumers) are spoils with various touch points with the brand owners and search for any single information (be it videos, blogs, websites, magazine etc) we can get before we purchase it be it online or offline.

Sherice Wang | Performance Marketing Specialist @ Sephora

Sherice is an experienced performance marketing specialist with a demonstrated history working in the Internet, Fintech and E-Commerce industries. 
With hands-on campaign strategy and management experiences across start-ups and corporates, she understands clearly what types of marketing work for specific goals.
Sherice currently manages all performance marketing activities for Sephora e-commerce store in Hong Kong. 

Dates and fees


10 September 2019

6:30 pm



WeWork City House,
36 Robinson Road,

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