21 July 2019

10:00 am to 4:30 pm

$200

Academy Xi, 48 Druitt Street, Sydney 2000

Event Description

Have you tried running marketing campaigns on Google Ads in the past but found it too expensive? Are you struggling to find the right levers to pull in order to maximise your return on investment? Does the Google Ads interface confuse and frustrate you?  If you answered yes to any of these, then this course is for you.

This workshop is designed for beginners who have dabbled in Google Ads (formally Adwords) but who may have experienced challenges in navigating the platform successfully. This course is designed to help you maximise your ROI no matter what type of business you run.

At our one-day workshop, you’ll receive everything you need so you can advertise on Google and get the results you need. We’ll explore:

  • Keyword research, account structure, writing ads and conversion tracking
  • Setting budgets, bid optimisation, audiences, and an introduction to remarketing
  • Reporting, optimisations, and general Q&A

 

*Note: A “Google Ads quick-start guide” will be issued 1 week prior to the workshop starting. It will be a pre-requisite that everyone who is participating in the class watches the video resources and completes the set up of their Google Ads account before class commences.

The Quick-Start Guide will cover:

  • Setting Up Your Google Ads Account
  • The Google Ads Platform Walkthrough
  • Keyword Match Types (Broad Match, Broad Match Modified, Phrase Match & Exact Match)
  • How the Google Ads auction works

Workshop Instructor

Andrew John

Growth Marketing Consultant

Andrew is the founder of Super Mammoth, Growth Marketing Consultancy and Training. He has over seven years experience in the marketing and analytics industry, working for large international corporates, agencies, and most recently startups.

Over the course of his career, Andrew has acquired in-depth knowledge in SEO/SEM, paid social media, retargeting, A/B and multivariate testing, CRO, analytics and finally programming in language technologies. Alongside his technical experience, Andrew has planned and executed multi-million dollar campaign strategies that have helped well-known global businesses enter the Australian market.

Dates and fees

Sunday

21 July 2019

10:00 am ~ 4:30 pm

$200 AUD

Location

Academy Xi,
48 Druitt Street,
Sydney 2000

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