09 August 2018 | 12:30 pm to 1:30 pm
Event details

For many startups, getting a product into the market can be a daunting experience. The importance of successfully launching a product is often the difference between a brand gaining traction or falling by the wayside.

This lunchtime session is for any product-based startups wanting to get their new gadget, app, device, innovation, whatever it is you’ve created, reviewed by the media. Learn the tips and tricks of getting your product into the hands of the journalists that matter for your business. You’ll learn how to package your product up, how to find the right media to send it to and how to approach journalists in the right way.

At our lunchtime event, How to Get your Product Reviewed by the Media, we’ll explore:

  • How you can build your startup story
  • How to find the right media channels to distribute your brand
  • How to approach journalists to get visibility and traction with your product

Jocelyne Simpson and Nik Robinson

Founders at I Do My Own PR

Jocelyne Simpson and Nik Robinson are the Founders of I Do My Own PR, an online tool that launches startups into the media. I Do My Own PR is neither a PR agency nor a course but a simple process with expert advice.

After more than 20 years in advertising for some of the world’s biggest brands, they decided to divert their time towards inspiring people — those willing to take risks, decision makers — people like you. Jocelyne Simpson has led the PR accounts for brands like Coca-Cola, American Express, Disney & LEGO. Nik Robinson has been a radio broadcaster, creative director & head of content.

Dates and fees
09 August
12:30 pm to 1:30 pm


Academy Xi,
48 Druitt Street,
Sydney 2000