25 January 2019

12:30 pm to 1:30 pm


Academy Xi, 48 Druitt Street, Sydney 2000

Event Details

Persuasive technologies and design have influenced users and communities for over two decades. The way a product is created has the ability to influence the way society interacts, behaves, and relates to others and the world around them.

How do you translate the psychology of persuasion into executable persuasive technology?

At our lunchtime event, Dr Sakib Jalil will discuss:

  • The difference between persuasion and manipulation
  • Why and how you can apply it right now for your current project
  • The difference between this approach and the psychological theories of behaviour change
  • Some different types of persuasion
Dr Sakib Jalil

Design Consultant at Readify

Sakib received a PhD in Human-Computer Interaction from James Cook University in 2016 and won the “Medal of Excellence”. His external examiners from North America and Europe rated him top 5% in the world during his thesis exam. Next, he held a postdoc position at the University of California Davis in the USA for over a year. He aspired to bridge research with the industry. So in 2018 he came to Sydney and studied at Rob Williams' UX transform course in Academy Xi. Then he received mentorship from Vera Kravchuk of Academy Xi.
His research areas are digital health, experience, service, systems and process design, behaviour change, gamification, and emotive design. He authored a textbook chapter for a Master's degree textbook in the USA. He has more than 15 scientific publications.

Dates and fees


25 January 2019

12:30 pm ~ 1:30 pm



Academy Xi,
48 Druitt Street,
Sydney 2000

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