Empathy design: Characters for personas
24 October 2019
5:30 pm to 8:30 pm
Academy Xi, Level 3/45 Exhibition St, Melbourne, VIC
Stories are the only tool we have to see inside another person’s point of view. In a business context, storytelling is increasingly being used as an empathic method to create a greater understanding between stakeholders. It allows us to shape messages that are truly meaningful to our audiences.
Our workshop Empathy design: Characters for personas will focus on teaching you how to understand the people you are communicating with and how to design services that reflect your empathy. You’ll learn to use advanced persona development techniques, and how to draw deep insights from this process.
This session is suitable for people working across communications, change delivery, product management or innovation teams. It is recommended that you have some prior knowledge of what a persona is and how it’s used to design products, services and marketing/communication strategies.
You’ll also walk away knowing how to:
- Create an emotional character for a persona
- Position your story with a sticky headline
- Learn a storytelling framework to provide empathy touchpoints within the development phase of the double diamond
- Produce a pitch for presentations to sell or create buy-in
Lead Storyteller at Spendlove and Lamb
Megan Davis, Lead Storyteller at Spendlove and Lamb, has been crafting narratives in Melbourne and around the world since 2012. Spendlove and Lamb specialise in narrative strategy and storytelling frameworks for innovation. Megan has been developing the craft of storytelling since she debuted on stage at the tender age of seven years old. Putting empathy first in business and life, Megan loves sharing her knowledge by speaking, training and consulting on projects that are changing the world.
Dates and fees
24 October 2019 ~ 24 October
5:30 pm ~ 8:30 pm
Level 3/45 Exhibition St,