Designing for the East
02 October 2019
This last decade has been possibly one of the best periods that the Eastern World has ever economically experienced. According to the World Economic Forum, the Asian middle-class is expected to jump from 500 million people in 2010 to 1.75 billion by 2020, and Asia will add 1.5 times the entire population of the West to the global middle-class population in just one decade.
Of an estimated $30 trillion growth in spending by the middle-class from 2015 to 2030, only $1 trillion is expected to come from today’s Western economies. The remaining expenditure will come from Asia.
Of such economies, China has been at the forefront of growth and is not expected to slow down. According to IMF statistics, in 1980. America’s share of global GDP was 25% power purchasing parity (PPP) in comparison to China at 2.2%. By 2016, America’s global GDP was only 15.5%, and China’s had exponentially risen to almost 18%.
As we continue on the verge of exciting changes across the globe, and there is no better time to be in Asia. But, how do we design for the Eastern market? Do the same design principles from the West apply to the East?
At Designing for the East, our panel of economists, tech gurus, and designers will explore:
- Design trends to watch in the East, now and into the future
- The biggest economic trends driving change in the East
- Which Eastern countries will see the fastest development in the near future
- How design differs in the East, as compared to the West
Dates and fees
02 October 2019