12 February 2019

6:00 pm to 8:00 pm


Academy Xi, 48 Druitt Street, Sydney 2000

Event Details

‘Innovation’ nowadays is a buzzword that refers to individuals and businesses’ ability to create more effective processes, products, and ideas. In many companies, design is being used to drive innovation addressing user problems and pain points.

What are some examples of design-led innovation and how can you replicate this within your startup or business?

At our panel, Designing for Innovation: How Design helps innovate for the worlds biggest companies, we’ll explore:

  • What is the design process that is currently used to innovate?
  • Why companies are using design in their innovation efforts?
  • Examples of Human-Centred Design in innovation
  • Where does the future lay for design and innovation?


Steve Brown

Lead design strategist

Customer experience design started early on in my career, designing voice interactions from 2002, trying my best to make phone IVR menu experiences less shit, and far less rage inducing; both the pressing button variety as well as the yelling at the voice recognition system ones.

It was getting exposure and training on the design thinking methodology at CBA that marked a fundamental shift in my career. I took a role in CBAs Innovation Lab in 2014, where I got to lead human centred design engagements understanding people as diverse as cancer patients, charitable givers, problem gamblers and robotic dairy farmers.

For the past 2 years I've been lead Design Strategist with ustwo Sydney. I help translate business problems into design challenges, and design solutions into business opportunities for ustwo itself, and clients such as Qantas, ABC and Westfield.

Jason Crane

Experience Design Director at Tricky Jigsaw

A Computer Science graduate from the University of Technology, Jason is a qualified CX principal with over 10 years training in Human Centred Design with experience across a diverse mix of industries to include: government, financial institutions, media, insurance, retail and bioservices. He also has 10 years engineering experience, building software solutions for companies like Yahoo7 which has provided him the skills to build concept and prototypes to solve customer problems.

Jason’s most recent achievements includes leading the design and development of NRMA’s Safer Homes and FireBlanket solutions, CBA’s Teleporter Adventure VR experience and taking charge of the design, coaching and facilitation at the NSW Future Transport Digital Accelerator. He has been responsible for rolling out JTBD into the programs he crafts and ensuring it is a key pillar of research in the projects he works on

Frances McClelland

Design Lead at MetLife

Frances has over 8 years’ experience working as a customer experience specialist at the intersection of design and business, balancing empathy with pragmatism to achieve positive outcomes for both customers’ and the organisations that serve them.

Currently, for global life insurer MetLife, Frances is Design Lead responsible for developing the strategy ‘Reimagine the future of claims and underwriting’ through a human-centered design process.

Previously, Frances worked at The Customer Experience Company as Design Lead on projects for government, not for profit and fintech clients such as Optus, Downer, IRESS, NSW Department of Industry, The University of Sydney and Westpac, whilst completing an Executive Master’s of Arts and Social Sciences degree with a focus on leadership, innovation and project management.

Eddy Ku

Co-founder at Innovations Accelerated

Eddy has over 20 years corporate experience in innovation, consulting, product management, customer experience, and sales. He has led innovation teams and has extensive experience in curating and facilitating dynamic Design Thinking and experimentation courses and projects across Australia and New Zealand.

Eddy is passionate about Human-Centred Design and has led, consulted and coached numerous innovation teams and has won awards in the area of social innovation. Eddy brings a depth of knowledge and has years of real-world innovation project insights and learnings.

Dates and fees


12 February 2019

6:00 pm ~ 8:00 pm



Academy Xi,
48 Druitt Street,
Sydney 2000

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