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Amidst evolving data regulations, shifting consumer attitudes and behaviours, and an accelerated pace of technological change, data integrity has never been more important.
Yet most organisations’ attempts to combat consumer distrust have failed. The design patterns relied on to date have negatively impacted the customer experience, resulting in deep frustration and multi-billion dollar lawsuits.
For many businesses, a consumer’s inability to trust how their data is being sourced, collected, and used presents challenges rather than opportunities to deliver new customer and business value. But it doesn’t have to be this way.
At our workshop, Designing for Data Trust, Nathan Kinch, Partner of >X and author of Designing for Trust: The Data Transparency Playbook will explore:
Nathan is a founding partner of >X, a specialist research, design, and strategic advisory firm at the forefront of the personal information economy.
After an injury ended his sporting career, Nathan quickly went on to start a sports tech company. He’s since led projects for major brands all around the world, and in doing so, developed a body of IP that’s beginning to change the way we design the experiences people have with data. He’s also the author of Designing for Trust: The Data Transparency Playbook, is a regular keynote speaker and contributes to leading publications all around the world.
45 Exhibition St,
Melbourne VIC 3000