15 June 2019

9:00 am to 4:00 pm

$220 AUD

Academy Xi, 48 Druitt Street, Sydney 2000

Event Description

A company’s ability to understand customer’s needs and translate them into delightful user-friendly products or services is the ultimate determinant of their success.

But the task of actually understanding what users want is challenging. You can’t simply ask “what they want” because as Henry Ford would have said, “People would’ve said they wanted faster horses.”

Design Thinking is a strategic methodology that can help unearth customer’s needs, and design products and services that put you ahead of the competition.

Whether you are a startup or a 100-year-old business, Design Thinking can help you design from the ground up or iterate on existing assets.         

At our Design Thinking Masterclass, you’ll be introduced to the principles of Design Thinking and learn the core skills required to run Design Thinking activities in your own organisation. By the end of the day, you would have:

  • An overview to Design Thinking
  • How Design Thinking can be applied in business
  • The preparation and conducting of your own customer research
  • How to translate customer research into actionable insights
  • The process of rapid iteration and prototyping

Whether you work in a startup, an innovation team, or solo, you can benefit from employing Design Thinking in creating customer-focused solutions; the skills associated are highly transferable across different businesses and industries.

Joanne Cooper

Senior Experience Designer at The Commonwealth Bank

Joanne has been a Design Thinking practitioner for many years, applying her expertise in businesses such as Coca-Cola, TVNZ, NRMA, Qantas, and currently in Digital Experience at The Commonwealth Bank of Australia. Joanne is driven in her pursuit of designing products and services that are truly customer focused and is passionate about coaching others to think customer first, by teaching the skills to get there.

Dates and fees


15 June 2019

9:00 am ~ 4:00 pm

$220 AUD


Academy Xi,
48 Druitt Street,
Sydney 2000

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