10 November 2018

9:30 am to 4:00 pm

$220 AUD

Academy Xi, 48 Druitt Street, Sydney 2000

Event Details

Design Thinking is increasingly being used by startups and large organisations to reframe user problems and create solutions that are human-centric. Design thinking is the intersection between a product’s desirability, viability, and feasibility, and the skills associated are highly transferable across different businesses and industries.


Whether you work in a startup, an innovation team, or individually, you can benefit from employing Design Thinking in creating customer-focused solutions.


At our Design Thinking Masterclass, you’ll be introduced to the principles of Design Thinking and learn the core skills required to implement customised solutions. The masterclass will cover:


  • An overview of Design Thinking
  • How Design Thinking is applied in businesses
  • Techniques used by Designers and Product Managers at key phases of the user journey including customer research, insight identification, synthesis, ideation, and prototyping
  • An opportunity to practice Design Thinking principles through various activities
Joanne Cooper

Senior Experience Designer at The Commonwealth Bank

Joanne has been a Design Thinking practitioner for many years, applying her expertise in businesses such as Coca-Cola, TVNZ, NRMA, Qantas, and currently in Digital Experience at The Commonwealth Bank of Australia. Joanne is driven in her pursuit of designing products and services that are truly customer focused and is passionate about coaching others to think customer first, by teaching the skills to get there.

Dates and fees


10 November 2018

9:30 am ~ 4:00 pm

$220 AUD


Academy Xi,
48 Druitt Street,
Sydney 2000

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