21 June 2018 | 12:30 pm to 1:30 pm
Event details
Customer experience is everything. A great customer experience makes gives that ‘wow’ factor and induces moments of delight to your customers. Creating a great customer experience requires carefully understanding the customer journey and leaving them with a pleasant last-touch point.
How do you create well-defined customer journeys?
At our hands-on lunchtime event, Creating Memorable Customer Experiences, you’ll explore:
  • What defines a Customer Experience?
  • Where does it fit in the customer journey?
  • Various case studies
  • How to practice applied empathy to generate meaningful customer insights? (The Golden Triangle)
  • Identify touchpoints in the customer experience map
  • Create a memorable customer experience journey

Imay Sugumaran

Founder and Chief Experience Designer of 'the D space'

Imay Sugumaran is the Founder and Chief Experience Designer of The D space, a customer experience design firm that focuses on coaching and creating memorable, intuitive, and frictionless digital customer experiences. He has worked as a Designer and Digital Evangelist for over a decade. With deep Design Thinking background and a mindset of putting customers and users at the centre of problem-solving, Imay brings unique observations helps people shift towards digital-ready mindset when approaching any problem.
Dates and fees
21 June
12:30 pm to 1:30 pm


Academy Xi,
48 Druitt St,
Sydney 2000