20 September 2018

12:00 pm to 1:00 pm


Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event Details


Whether you work for a small-scale startup or a large organisation, acquiring and converting customers is a challenging feat. Conversion Rate Optimisation (CRO) is a systematic process aimed at increasing your website’s efficiency in generating sales and revenue.


CRO seems like both a science and an art — how do you design your website so that it encourages users to take a desired action, and most importantly, convert?


Over the course of our one-hour lunchtime event, Conversion Rate Optimisation 101, Anna Iltiakov from Xero will explore:


  • Key opportunities for conversion optimisation using data analytics
  • How to interpret user behaviour and what to do with this information
  • How to construct different test hypotheses to test
  • A high-level understanding of the tools and experiments for CRO
  • How CRO will influence your business strategy




Dates and fees

Lunch and Learn

20 September 2018

12:00 pm ~ 1:00 pm



Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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