Business Design Masterclass: How Experimentation Reduces Business Risk
21 March 2019
6:00 pm to 9:00 pm
Academy Xi, 48 Druitt Street, Sydney 2000
So you’ve got a killer idea. You’ve done your Business Model Canvas and thought about how to bring your idea to life and out it in the hands of users. But you’ve made many, many assumptions. How can we de-risk the business case for the idea by smashing some of those assumptions? How can we run experiments in order to bring more clarity to your business model or the idea itself?
- a brief review of populating the canvas and identifying riskiest assumptions
- types of experiments to run
- practice populating an experiment canvas
- learn how to incorporate findings into your pitch and business case
Tarra van Amerongen
Strategic Design Director at ANZi New Business Lab
Tarra is an innovation leader, focused on the intersection between strategy, design and technology. Taking a startup mindset and toolset from Design Thinking, Tarra experiments on some of Australia largest companies to design and launch groundbreaking concepts and business models. Her background includes digital transformation consulting in Europe and Australia, innovation management at the CBA Innovation Lab, and Strategic Design at BCG Digital Venture, and Fjord for corporates across Asia-Pacific.
Dates and fees
21 March 2019
6:00 pm ~ 9:00 pm
48 Druitt Street,