05 October 2018

12:30 pm to 1:30 pm


Academy Xi, 48 Druitt Street, Sydney 2000

Event Details

As humans we all believe that we are intrinsically rational.

Our behaviour says otherwise.

Behavioural psychology is about understanding who we are as humans (as a species) and why we do what we do. In this session Kris White, an expert in behavioural psychology, will unpack some of the fundamental principles of this growing area and help you understand how to apply it to your own product or service.

The session will cover:

  • Behavioural Psychology concepts such as discounting the future, loss aversion, endowment and priming

  • The unifying evolutionary psychology that underpins these concepts

  • How these concepts have been applied to real products and services through behavioural design


Thinking about studying Service Design with Academy Xi?  Zuper members receive a 20% discount through our Learn More Earn More program. That’s a $2700 saving on the full time course.


Dates and fees

Lunch and Learn

05 October 2018

12:30 pm ~ 1:30 pm



Academy Xi,
48 Druitt Street,
Sydney 2000

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