B2B Growth Trends and Marketing Success for 2019
11 April 2019
6:00 pm to 8:00 pm
Academy Xi, Level 3, 45 Exhibition St, Melbourne, 3000
Marketing for Business-to-Business or B2B as it is commonly known can be a touch feat. Business customers are often more complex and have different legal and financial requirements than B2C customers possess.
As a marketer, how can you ensure you are catering to the needs of your business customers adequately, and what trends should you be on the lookout for?
In partnership with the Growth Colony, B2B Growth Trends and Marketing Sucess for 2019 will explore:
- What growth trends you should look out for in 2019
- Marketing success stories from other business and how you can leverage these learnings
- Identify new areas of marketing you can focus on
Co-Founder and CMO of Finance and Coffee,
Simon is the Co-Founder and CMO of Finance and Coffee, the largest advisory community for mortgage brokers in Australia. He’s also the Independent Director at Squareweave and a Board Member of Ackama.
Prior to his current engagements, Simon was the Head of Marketing and Partnerships at WePower, the Lithuanian-founded company, raising $53.3 million, the largest ever initial coin offering (ICO) in the energy space.
He has also worked with a wide range of organisations including ACMI, Victorian Department of Justice, Atlassian, Microsoft, Sony, New Relic as well as ANZ, NAB, CBA, MEbank, HESTA and many more.
Marketing Manager at Flow Power
Liz is the Marketing Manager at Flow Power, an innovative player in Australia’s energy sector, changing the energy landscape by giving its customers the ability to control load in response to price fluctuations. Flow Power recently became the first electricity retailer to bring corporate renewable power purchase agreements to Australia.
Prior to working with the Flow Power team, Liz led TransGrid’s efforts in marketing their non-regulated services in both Infrastructure and Telecommunications. In this role, Liz headed up the Knowledge Sharing Activities for the Renewable Energy Hub study, which was co-funded by ARENA. Today, Liz is Marketing Manager at Flow Power. In this project, she will be the point of contact for the Knowledge Sharing Activities and customer acquisition strategies.
Director of Sales and Marketing at Medical One and Zedmed Medical Software Solutions
James Beaven is the Director of Sales and Marketing at Medical One and Zedmed Medical Software Solutions. James has a solid background in digital and analytics with a range of experience in large, complex teams across multiple industries including retail, online wagering, healthcare and media.
He has a solid experience in project delivery, online management, marketing strategy and campaign execution. In the past, he has worked with Snooze, Sportsbet, Bunnings, Media Measures and many more high-profile Australian companies.
Dates and fees
11 April 2019
6:00 pm ~ 8:00 pm
45 Exhibition St,