05 September 2019

6:00 pm to 8:00 pm


Academy Xi, 48 Druitt St, Sydney, NSW 2000

Event description

Marketing automation can be best described as a software that streamlines, automates and measures marketing tasks and workflows. It is widely used by companies as a tool for increasing operational efficiency, and growing revenue faster. But, at times, automated campaigns come across as too cold or impersonal, leading to unsatisfactory results.

Our event Adding authenticity to marketing automation will help businesses, particularly those working B2B, understand how to harness the power of marketing automation. Our partners Blended Digital will go through tangible, workflow examples, business use-cases, and provide insight into how solutions compare in the market.

We’ll also explore:

  • How is marketing automation defined?
  • What impact can marketing automation have on your business and bottom-line?
  • What does automation look like and what problems does it solve?
  • How do you implement an automation solution?
  • What marketing automation software solutions are out there?
  • How do you align a marketing automation solution with your requirements?



Blended Digital is a marketing automation and digital experience consultancy. We help enterprise organisations realise the potential of marketing automation platforms and fast-track the outcomes of digital transformation and investment in becoming data-driven and customer-centric. We design, develop and deploy technological solutions and digital communications to deliver a brilliant, engaging and seamless experience between your brand and its customers.

Dates and fees


05 September 2019

6:00 pm ~ 8:00 pm



Academy Xi,
48 Druitt St,
NSW 2000

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