13 November 2018

12:30 pm to 1:30 pm


Academy Xi, 48 Druitt Street, Sydney 2000

Event Details

What do Star Wars, The Matrix, and The Wizard of Oz all have in common?

In each of these movie classics, a “hero’s journey” follows the protagonist’s story in a new world where they encounter mentors, meet allies, and draw life-changing insights.

Many companies such as Thankyou, Basecamp, and Harley Davidson have adopted a hero’s journey to create successful multi-million dollar businesses. How have they done this?

Join our lunchtime event to find out! Following a customer as the hero of the company’s journey, the session will feature an interactive Q&A session where you can get all your questions answered.  You’ll also have the opportunity to explore innovative ideas as to how you can make your customer the hero in your brand.

Dates and fees


13 November 2018

12:30 pm ~ 1:30 pm



Academy Xi,
48 Druitt Street,
Sydney 2000

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