Service Design is important for all companies in understanding and exploring the many moving parts that make up a brand experience: people, partners, places, products, and processes.
Thoughtfully crafted service experiences are key to making a service and service experience competitive, innovative, relevant, and most of all customer-centred.
In our one-week focused course, you’ll learn essential Service Design tools and techniques that can be applied to a new or existing service experience.
Our expert instructor will help you discover the ways Service Design methods, tools, and techniques can help create a new or radically improve the human experience and customer expectations. The course will also provide you with a real-world problem to solve and a step-by-step guide to help you through the problem-solving process.
Our approach is intense and applied; each day you will walk away with a new technique to practice and implement. Take your career up a notch and start implementing Service Design in your workplace!
There are no prerequisites for this accelerated version of our part-time Service Design course. This program is for anyone interested in breaking into the ever-growing field of Service Design and anyone who is already working in design, tech, and the following disciplines:
What is Service Design and why is it important?
How do you 'do' Service Design?
What can be solved in applying a thorough Service Design process?
What is this service that you're creating or improving? Who is this service for and how are they experiencing problems?
Framing the context, objectives and external influences in and of a service. Identify Problems by performing a Abstract Laddering technique to deeply understand the reasons why a problem is a problem.
Investing time to understand the scope of the project, gain alignment and explore the territory we're playing in.
Also known as Actor maps, this practice is used to understand your overall audience and explore complicated interactions and dependancies.
Learn to use methods that will give you a deep understanding of how customers experience services whilst gaining a deep understanding of how they feel when experiencing a service.
An essential part of the research process, research planning helps focus on the best research techniques presented to extract the insights you need to create or improve a service concept.
Using a newer CX technique to extract enough information from Stakeholders to understand enough of your audience to move into concept.
Using the familiar Business Model Canvas, we identify and uncover gaps in our service experience and discuss ways in which these gaps can be complemented.
Adapting an approach from 1960's advertising methods, learn how to rapidly ideate concepts that tackle the problems presented with creative solutions.
Plan and construct Storyboards, User Stories (Agile methodology) & explore methods of presenting to articulate the problem and engage with stakeholders, relaying a reimagined service experience.
Perform rapid Experience Prototyping using a variety of techniques that will help you communicate your service concept.
Working with your customer, learn how to conduct Resonance Testing and Walkthroughs, allowing your customer the opportunity to refine your service concept.
Piecing together all the elements, we create a Service Blueprint that looks at people, places, products and processes.
By the end of this one-week course, you will have learned the following important skills:
The Academy Xi Service Design course was a worthwhile experience. It has been valuable to help me understand the role of Service Design in business. I’ve been able to implement the knowledge I gained in the course straight into my work! The community of students and the teachers created a fun learning environment. Each week, there was something new to look forward to. Thank you for such a great experience!
After completing the Service Design course, I feel that I have a good foundation to build upon. I now have the confidence to put myself forward to employers for Service Design projects. It has helped shape my identity as a Service Designer and has pushed me forward on my journey of starting a new career.
The instructor was very experienced in Service Design and facilitated a deep understanding of the subject matter amongst a cross-section of students with varying skill levels and employment backgrounds. And most of all the instructor made it fun! I would recommend this course and Academy Xi -the staff were incredibly professional, the sign-up process was a breeze, and the after-care and involvement in the Xi community have been wonderful. Thank you!
Stephen is a Service Design professional with over a decade of experience in strategic planning, service/product management, and project management.
Over the past decade at Deloitte, Stephen worked with a range of clients across industries, sectors, and geographies (primarily Australia and the UK), providing a wealth of examples to draw on. Ask him about designing services for a ‘captive market’ (Her Majesty’s Prison and Probation Service) or ‘keeping London moving’ (Transport for London).
In addition, he has fostered Service Design communities and helped build teams capabilities. He has done this by providing insight into the challenges of introducing and growing design capabilities in organisations both for Deloitte and on behalf of clients. This background also includes speaking at a range of conferences including, SDN conference London, SDinGov, SD fringe, and guest speaking at universities.
Stephen’s specialties include Service Design, business analysis, technology strategy, co-design, User Experience Design, business systems, new venture commercialisation, and holistic thinking.
Currently, Stephen is a mentor at Startupbootcamp and is working with startups in the global energy accelerator program to help them create and validate their ideas.
“I find the energy of students infectious and really enjoy helping people make a positive transition in their lives through service design. I’m excited to be involved and looking forward to the journey,” says Stephen.
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