- Events & Workshops
- Team Training
We live in a digital era, where more than 170 million people around the world access online platforms on a regular basis.
For most brands, Digital Marketing is a must-have, and professionals face the challenge of understanding all the tools and tactics deployed by marketers. Digital Marketing encompasses a wide range of marketing tactics from Search Engine Optimisation (SEO) to Content Marketing and Behavioural Psychology.
As the industry expands, demand for Digital Marketers continues to rise. According to the 2018 Digital Skills and Salary Report by Digital + Technology Collective, 85 percent of their industry membership believed that skills in Digital Marketing, Digital Business Strategy, Digital Project Management, and Digital Design were highly relevant to their work.
The great thing about the industry is that Digital Marketers are not limited to a definitive career pathway. Industry professionals start working in content, strategy, data and analytics, or even their own startup company.
Our students include entrepreneurs wanting to validate their idea, professionals wanting to grow their business, and even traditional marketers, eager to learn about new and innovative marketing techniques.
The future of Digital Marketing is limitless and is forever changing with innovations in technology.
There are no prerequisites for this course. We only ask you have an interest and willingness to learn and elevate your skills.
You already know the basic principles of marketing, and you’re ready to understand how to move from print to online
You know the Growth Marketing funnel, but it’s time you brushed up on your skills. There are always new things to learn
You create engaging content, and you want to learn how and where to target your audience
You want to understand what lies outside social media marketing and how you can use metrics to optimise your reach
You have a great idea, but you need to grow your business and expand your online presence
You already work in an established company, and you’re interested in learning new marketing tactics
The world of Digital Marketing is new to you, and you’re ready to step into an exciting and creative career
To nurture your customer and optimise every interaction they have with your product or service, you first need to know who they are; their likes, desires, needs, and wants. Develop a set of clearly defined customer personas, and using these persona’s, you’ll build a solid strategy for writing sales copy and designing a customer journey.
Learn how to grow your online community and database by ensuring that every channel is tapped and activated for optimal outcomes. Utilise powerful Conversion Rate Optimisation (CRO) techniques to maximise the effectiveness of your existing traffic. Also, learn how to grow your mailing list, segment your audience, and drive engagement by building effective landing pages.
Explore social media channels as a way to gain traction for your business. Walk away with a thorough understanding of paid and unpaid marketing tactics on social media platforms and identify the right tools and channels for your product or service.
Learn the benefit of applying keyword research methods to your content marketing activities, and explore ways to amplify your content, products, or services.
Become a data-driven marketer by learning the fundamentals of Google Analytics and Google Tag Manager. Identify the metric that matters most, and understand the principles of LEAN analytics.
Finally, to determine your growth path, experiment with online web scraping tools that make it easy to view hidden data from competitor websites.
Research and Knowledge
Digital Marketing Toolkit
48 Druitt Street,