Augmented Reality and Virtual Reality first surfaced in 1968 with Ivan Sutherland’s head-mounted display, so heavy it had to be suspended from the ceiling, and showing simple wireframe drawings generated through computer graphics. Nearly fifty years on, the AR medium is set to transform how we experience life in its entirety, as we know it, completely transforming the ‘screens’ we interface with on a daily basis.

Leading innovators in technology, like Google, Microsoft and Apple, have set the precedent for the future of AR through investments and strategic moves. Imagine the world that we live in with all the information visually delivered to you, how you want it, in the way that you want it, when you want it. AR is precisely as it is defined: an augmented, or some might argue, improved, reality that that we live in.

In this course, you will learn the foundation of computer vision and augmented reality, and walk out with practical experience that you can immediately implement and use on your next augmented reality project or career. You’ll learn how augmented reality systems, in tangent with their areas of application, form a new foundation for design opportunities.

Led by highly experienced and peer-evaluated experts in the AR industry, and guided by a number of industry relevant mentors, you will solve an AR problem in a commercial application and also have a chance to create your very own AR application. Throughout this course, you will have the opportunity to use a range of different equipment, learn theory, and embed practical tools and approaches, all whilst absorbing these learnings through fluid, interconnected and guided AR techniques. The content and applications of AR are only nascent of the future opportunities, capabilities and uses that are set to come.

Step into your own Augmented Reality now at an exciting time of inception to change the world in transforming the way we all experience it in the future!

This course is for

Ideal for Everyone with An Interest in AR

There are no prerequisites for this course. Within this ever growing space, the learnings are structured to take you from a complete beginner knowledge base into a mini AR pioneer foundation.

  • Media, marketing and advertising professionals interested in utilising new mediums
  • All types of designers
  • Project or product managers
  • Entrepreneurs
  • Architects and real estate professionals
  • Developers looking to move into AR
  • Game designers looking to upskill
  • Creative directors
  • Anyone with an interest in augmented reality, looking to grow their knowledge base in the field
What you'll learn
  • Introduction: AR Fundamentals

    We’ll track the evolution from reality to augmented reality, and the inspiration for AR’s conception, while we explore its map on the digital landscape today, and its use across industry applications for the future. You’ll uncover how it can be used in a variety of expected (and unexpected) industries, and what exciting possibilities lay ahead in the field. It’s our new reality, only better!

    - Introduction and history of AR
    - Current Examples and User cases of AR explored
    - Augmented Reality vs Virtual Reality Design
    - Commercial Applications of AR, now and the future
    - AR in Marketing, branding and Advertising

  • AR Foundations

    With the lay of the land behind us, and a world of augmenting ahead, we get into the foundations that allow us to manipulate and modify AR. We get comfortable with registration techniques (GPS, magnetometer, inertial, etc), exciting applications in architecture, the endless interconnectivity of mobile AR and how we fashion these components for use in a reality-based world.

    -Registration and Tracking
    -AR Software
    - Architecture
    - Mobile AR
    - Camera Technology, Accessibility and Uses
    - Virtual Content Overlay

  • AR Framework

    Even augmented reality needs a starting framework to bring unbridled ideas to life. Integrate layers of images, get on board with 3D fundamentals, create visual markers and learn the advocacy for marker less development, and all of the rest of the contextual components that will help you build your AR environment.

    - 3D fundamentals
    - Image registration
    - Object Recognition
    - Markerless AR
    - Geometric Verification
    - Feature Extraction
    - Feature Matching

  • AR User Interactions & Sensors

    ‘Talk techie to me’ with the whole tech lowdown on translating human functioning, motion and nature into a non-human interpretation in computer language. Nuts about natural feature tracking? Giddy about geolocation triggers? Inspired by imaginary ray selectors? Don’t know what any of this means? No problem. We talk all about AR user interaction and the sensors employed to achieve these connections during this section of the course.
    Tech straight talk at its most applicable.

    - Gesture Recognition
    - Voice Recognition
    - Virtual Buttons
    - Proximity Interactions
    - Geolocation Triggers
    - Natural feature tracking
    - Inertial Sensors
    - GPS Tracking

  • AR Tools and Technology

    Let’s explore! We dive into AR software and tools in our AR arsenal that will help us build 3D and 2D games, mobile and tablet apps, and get familiar with the world’s most widely used open-source computer tracking library for AR code. Ready? Let’s play.

    Software and tools:

    - Unity 3D
    - Vuforia 6.5
    - AR Toolkit

  • AR Hardware and Capabilities

    Let’s talk about the reality of AR communicating with our devices: How does AR interact with our hardware and what limitations are there with these [seemingly endless] capabilities? We explore current device offerings that utilise AR (holographic hardware and AR optics), kits that create holographic experiences and secretive, mixed-reality technology.

    Learn about:

    - Mobile phones and tablets
    - Microsoft Hololens
    - Meta 2
    - ODG
    - Magic Leap
    - Apple

  • AR Planning

    How do we define an other-worldly problem? And better yet, how do we plan for it? You’ll find out in this module. Learn how to augment eCommerce goals in augmented reality with POC. In case you’ve been living in another reality, you know that there’s no realm untouched by user experience design, and AR is no exception. We analyse the amalgamation and realities of how UXD and AR work in conjunction.

    Learn about:

    - AR Problem Definition
    - AR Pre-production - Planning
    - Conceptualise Sketching - POC
    - User Experience - Design in AR

  • Content Creator Tools & setting up platforms

    It’s all systems go as we move from reality to augmented reality using a range of augmented reality content creators (with super fun names, we might add, like Auggd, Vuforia, Blippar - say those three times fast in rapid succession!) and take your idea from fruition to execution. How do we present initial, iterative, intangible ideas in an intuitive landscape for our stakeholders to grasp tangibly? We’ll plot this too with the leading rapid AR prototyping tools. And then we’ll put it all together and roll it out on your app platform of choice.

    Content Creators : - Auggd, Vuforia, Blipped
    - AR Prototyping Tools
    - Setting up your environment
    - Creating an apple developer account for setting up
    - Creating a google play account for setting up

  • Managing an AR Team into the future

    Stop dreaming about it and augment your current role into an integral management position within the augmented reality sector. We’ll look at by what means and skills you need to achieve this goal, in reality. Then, augmented reality is your oyster. Learn best practices at each stage of production, with particular team members and stakeholders, and how to pump out quality workflow like a boss.

    - Project Managing Development
    - Budgeting for AR
    - Game developer Unity
    - 3D artists
    - Experience Designer / Project Manager (You) / UX Designer
    - Future technologies and Sensors

  • Presentations and Play

    Work hard, play harder. This is the moment that we have been working towards for the last 10 weeks. You will have the opportunity to present your shiny, final project. Presentations will be 5 -10 minutes in length and will involve a tangible, final prototype or product. From inception to [augmented] reality, it’s time to present and play.

Learn more
Career outcomes

Meet the local community of AR experts and enthusiasts, and become a pioneer in this new and exciting field.

Use Vuforia to place a 3D character on a trigger, object recognition, and unmarked real world surface – viewable through a smartphone.

Create a range of AR experiences for your own portfolio.

Skills you will acquire:

  • Fundamentals of AR
  • Commercial applications of AR
  • AR uses in marketing, branding and advertising
  • Foundations (registration & tracking, software architecture, mobile, camera technology and virtual overlay)
  • Key frameworks (3D, image registration, fiducial markers, marker less AR, geometric verification, feature extraction and feature matching)
  • User interactions & sensors (gesture & voice recognition, virtual buttons, proximity interactions, geolocation triggers, natural feature tracking, inertial sensors and GPS tracking)
  • Tools & technology (mobile phones & tablets, Microsoft HoloLens, Meta 2, ODG and Magic Leap)
  • Planning (problem definition, pre- production planning, sketching POC and UXD in AR)
  • Content creator tools + setting up platforms (Auggd, Vuforia, Blipped, prototyping tools, setting up environments, Apple Developer and Google Play accounts)
  • Managing AR teams (project management development , budgeting, game developer unity, 3D artist teams and future technologies & sensors)
  • Presentations and AR product demos
  • Use various equipment and be able to run excellent AR Demos

Samuel Tate

Mixed Reality Experience Designer at TSRCT

Samuel is a mixed reality producer, designer and developer based in Melbourne. He leads teams building experiences for virtual and augmented reality, incorporating haptics and motion capture. His studio, TSRCT, is currently working on Overworld, a VR adventure game. TSRCT also experiments with new interfaces and input types and creates bespoke mixed reality experiences for clients using Unity3D.

Lucas Hehir

Lead Developer at TSRCT

Lucas is the Lead Developer at TSRCT and has three years experience in developing VR and AR games and experiences with TSRCT and Phoria. He’s run projects with Google and Contact CI and has tutored companies within the world of interactive media for over 5 years.

Next course dates and fees
10 Weeks | Mondays & Wednesdays
27/08/2018 to 31/10/2018
6:15 pm to 8:45 pm
$4000 AUD

Academy Xi,
Level 3,
45 Exhibition St Melbourne VIC 3000