Big Data vs Deep Insights: An Hour With A Qualitative User Researcher
Join our speakers:
- Jess Nichols – User Research Lead, Dovetail
- Eric Lutley – Head of Partnerships, Academy Xi
In this video, you’ll learn:
- Why quantitative data has dominated since the dawn of corporate time – but only tells half the story.
- When and how to leverage qualitative research in your own role.
- How actionable insights for qualitative research can be used to continually meet customer needs.